Several years ago when we lived in San Diego I noticed a new trend that brought even more blight to our lives. The city bus system, in a bid to make some more bucks to cover deficits, started selling advertising rights to their vehicles. I don’t mean signs on the sides, those have been around for quite a while, I mean wrapping an entire bus in a huge piece of plastic with colors and pictures and words and whatever else the buyer wanted to put on. This stuff even covered the windows, but was transparent enough that people could see out.
The same trend is evident here in Vegas. Almost every bus is wrapped, and the monorail that goes past our ‘Team Member’ parking garage changes colors weekly. One day last week I was driving in to work and stopped behind a bus dropping people off at a stop. As usual my mind was wandering elsewhere, and I looked up and wondered how I ended up on the wrong side of the road.
Then I noted the red lights and no headlights and realized that the wrapping continues onto the back of the bus. Notice – even put windshield wipers (and shadows) on it. Nice job.